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Conversion Rate Calculator

Calculate conversion rates from visitors and conversions, estimate traffic needed to hit a target, or compare two variants with an A/B test analysis.

Calculate

Total number of visitors, impressions, or attempts.
Number of successful conversions or actions.
Results update as you type.

How It Works

Conversion Rate measures the percentage of visitors who complete a desired action:

Conversion Rate = (Conversions / Total Visitors) × 100

Required Traffic estimates how many visitors you need to reach a conversion goal:

Required Visitors = Target Conversions / (Expected Rate / 100)

A/B Comparison uses a two-proportion z-test to determine if the difference between variants is statistically significant:

z = (pB − pA) / √(p̅ × (1 − p̅) × (1/nA + 1/nB))

Common Conversion Rate Benchmarks

By Industry

IndustryAvg. Rate
E-commerce2–4%
SaaS Free Trial3–8%
Lead Generation5–12%
Email Signup1–5%
Landing Page5–15%

Optimization Tips

  • Simplify forms and reduce required fields
  • Use clear, action-oriented call-to-action text
  • Ensure fast page load times
  • Add social proof (reviews, testimonials)
  • Test one variable at a time in A/B tests
  • Run tests for at least 1–2 full business cycles

Embed This Util

You can embed this util on your own site as a widget. Adding ?embed=1 to the URL loads a compact version with just the tool itself; no header, menu, or documentation. Paste this snippet into your HTML: 


    

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